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Red elicits the strongest emotional reaction, either positive or negative.
It elicits feelings of love, passion, excitement, and strength, as well as those of anger, speed, and danger.
Red is also often associated with bargains.

Blue can instill a sense of belonging and trust, reliability, coolness,
peacefulness, tranquility, security, faithfulness and dignity.
Blue is by far the most common `favorite' color and is often associated with high quality.

Yellow is most often associated with warmth, sunshine, and happiness.
However, yellow can cause eye-strain and so should be used sparingly.

Orange creates a feeling of playfulness,
pleasure and warmth and is seen as vibrant and ambitious.

Green, depending on the shade can bring to mind nature, healing,
freshness, growth, abundance, money and freedom. It is the easiest on the eyes.

Purple is the color of royalty, spirituality, dignity, sophistication, and can feel luxurious.

Pink is soft, sweet, and feminine and can elicit feelings of being nurtured or pampered.

White is considered pure, innocent, clean, youthful, and mild.

Black most often represents sophistication, elegance, authority, and power.
It can be seen as seductive, mysterious, or serious.

Gray is seen as authoritative, practical and creative. Dark gray instills a sense of solidity and reliability.

Brown is earthy, solid, reliable, affluent, effective and masculine.

Gold implies prestige and money, as does silver, although silver is also seen as cold and scientific.



Also, Different countries and cultures associate colors with different meanings - the color association above represents color implications for the United States.